In creating the brand design for Fire & Company, a wood-fired catering company, we turned to the unique characteristics of the business itself. Central to the Fire & Co. experience is the “theatre” of the open flames, ovens, and the display of their classic trucks — trucks that are picture-worthy and haul all the cooking gear! The icon is inspired by the over-sized steering wheels from those same classic trucks. Likewise, the promotional matchboxes and wooden pizza paddles are unique and memorable executions of the branding.
