THE SITUATION

Making the next UFC champions.

For many, mixed martial arts is the sweet spot between professional athletics and extreme entertainment — and the fans are hardcore. High profile, national sports organizations like the UFC are beloved MMA brands with deep pockets. New England Fights started in 2012, with a lot of passion and dedication, but limited resources. How does a regional fight promoter build excitement for their events without the marketing budget of the UFC?

It was time to showcase our regional MMA athletes as the larger-than-life figures they are.

SERVICES

A new theme and look for each event.

We set out to create premier event creative and to leverage social media to build a larger fan base and increase event attendance. Using all local resources, we established a system of photographing fighters and developing dramatic, themed visual images that build excitement at, and leading up to, each event. New England Fight's steady growth has meant more attendees, better fights, and increased sponsorship support.

Toderico has played a pivotal role in the growth of New England Fights (NEF) since 2012. Mike and his team have helped to define our brand and establish NEF as a leader in combat sports promotions in the Northeast. Without Toderico, NEF wouldn’t be as strong an organization as we are today.Matt Peterson, Matchmaker and Co-Owner

THE RESULTS

The judges decision...

Dana White, President of the UFC, chose NEF to be part of his US tour for talent — Dana White, Looking for a Fight.

New England Fights videos have had 4 million views on YouTube.

Dozens of fighters have gone pro as part of NEF.

Thank you to Matt and everyone at New England Fights for allowing us to feature their brand and for providing quotes. We look forward to making some killer new designs going forward.

ClientNew England FightsServicesBranding, Creative Direction, EventsYear2012-PresentLinkwww.newenglandfights.com